Eric Rodriguez is a demand generation and growth marketing professional with deep experience driving the strategies, tactics and content that result in pipeline and revenue for growth-stage cybersecurity, SaaS and B2B tech companies.
See Eric’s recommendations on LinkedIn: https://www.linkedin.com/in/ericrodriguez11/details/recommendations
WhiteHat: Webinars
Revitalized webinar program from 30-50 registered and 50% attendance up to 300-500 registered at 70% attendance.
WhiteHat: Rebranding
Rebranded the company and relaunched the website following the initial acquisition by NTT.
WhiteHat: Blog Post
My article on 5 Ways to be Cyber Smart, one of many blog posts I wrote or ghostwrote.
CBI Cybersecurity: Podcast Series
I produced the CBI Effect Podcast series in coordination with the Podcast Detroit studio and our subject-matter experts.
ObjectWave: Executive’s Guide to Digital Marketing
I was the researcher, ghost author and creative director for the Executive’s Guide to Digital Marketing, a premium downloadable targeting c-level e-commerce leaders.
UserZoom: Product Collateral
Here are several product marketing collateral pieces where I led the brainstorms, wrote the content and directed the design and layout.
Nexum: Corporate Overview Brochure
I created an entirely new product marketing collateral library including a new user-centric corporate overview brochure.
