From humble Midwestern roots to Silicon Valley success, Eric Rodriguez is the founder and managing director of RocketBlue Marketing.

A marketing MBA with a B2B/tech industry pedigree, Eric is an integrated marketing, demand generation and marketing automation leader with more than 20 years of experience making a tangible impact for innovative companies. Eric’s balanced background includes a blend of agency and corporate experience, traditional and digital marketing, strategic thinking and tactical know-how, team leadership and individual contribution.

Eric is at his best when he’s:

• Collaborating with marketing executives and sales stakeholders to create comprehensive marketing strategies in alignment with corporate objectives.
• Leading small teams of specialists to drive tactical execution.
• Crafting reports to demonstrate marketing impact on corporate objectives.
• Geeking out in HubSpot, Marketo, WordPress, Google Analytics, social media, digital advertising and paid social channels, and partnering with sales ops along the way.
• Writing and optimizing press releases, web content, blog posts, collateral, case studies and other content.

Eric holds a BBA in Information Systems and E-commerce from the University of Toledo (Go Rockets!) and an MBA in Marketing from the University of Michigan – Dearborn. (Go Blue!) And now you know where RocketBlue comes from.

Get in touch today to find out how RocketBlue Marketing can boost your marketing efforts!